Brand Partnership of the Year

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Films and brands are so closely tied together, not just with product placement on screen but increasingly lucrative brand partnerships for film releases (and even sometimes film production). This category recognize the top brand-film partnership of the year, whether it’s a fast-food chain tie-in, an automobile or consumer goods campaign tied to a film, or something like a supermarket working with a food-related documentary. Entries will be judged on how the brand and film each benefitted from the partnership and how audiences were involved in compelling ways.

  • Company Name
  • Film and Brand
  • Release Date (DD/MM/YYYY)
  • Number of Screens
  • Opening Weekend box-office
  • Total box office tally (if still on release please note)
  • Details of campaign – Who worked on the brand partnership? (Include internal staff and external agencies)
  • What are the campaigns objectives? What was the original idea of why this particular film and this particular brand were brought together? (300 words maximum)
  • Please provide data showing how the brand and the film were benefitted by the partnership (300 words)