Brand Partnership of the Year


Films and brands are closely tied together, not just through product placement on screen but increasingly through successful brand partnerships for film releases (and often film production). This category recognises the top brand-film partnerships of the year, whether it’s a fast-food chain tie-in, an automobile or consumer goods campaign tied to a film, or a supermarket working with a food-related documentary. Entries will be judged on how both the brand and film individually benefitted from the partnership and the compelling ways in which audiences were involved.

  • Company name
  • Film and brand
  • Release date (DD/MM/YYYY)
  • Number of screens
  • Opening weekend box-office
  • Total box-office tally (if still on release please note)
  • Details of campaign – Who worked on the brand partnership? (Include internal staff and external agencies)
  • What were the campaign’s objectives? What was the idea behind bringing the specific film and brand together? (250 words maximum)
  • Please provide data showing how the brand and film benefitted from the partnership (250 words maximum)