Theatrical Campaign of the Year – 199 Sites and Under

at widest point of release

Sponsored by


This award will recognise the campaign for a film’s theatrical launch, both with strong traditional efforts and new innovations for a changing market. Box-office performance relative to target market will be considered. The winning campaign will have created buzz to make the film a must-see in a crowded market.

  • Company name
  • Film title
  • Release date (DD/MM/YYYY)
  • Number of screens
  • Opening weekend box-office
  • Total box-office tally (please note if still on release)
  • Who worked on the campaign, including internal staff and external agencies?
  • What are the campaign’s theatrical objectives? Please include an explanation of the campaign and why it was successful (400 words maximum)
  • How did you ensure that your release stood out in a crowded marketplace (400 words maximum)